Marketing analytics are used to analyze customer behavior data, such as customer journey maps and customer lifetime value analysis. Operational analytics are used to monitor how individual teams are performing and how well processes such as manufacturing or shipping are going. Analytics software can be used by marketers to provide insights into the effectiveness of their marketing campaigns. Here’s how you can get started with analytics on Tiktok!
Getting Started
with Analytics
Analytics is a system that helps measure the performance of marketing campaigns. With this, you can analyze how well your campaign is running and adjust future plans accordingly. There are three types of analytics that you might use in your company:
Marketing analytics are used to analyze customer behavior data, such as customer journey maps and customer lifetime value analysis. Operational analytics are used to monitor how individual teams are performing and how well processes such as manufacturing or shipping are going. Analytics software can be used by marketers to provide insights into the effectiveness of their marketing campaigns.
In order to become a successful platform, we need to set some personal goals for our brand:
Create an account with Tiktok!Connect with a few friends!Share cool content!
Once we’ve reached our goals, we’ll learn what success looks like for us on Tiktok!
Setup your analytics account.
Tiktok is an app that makes it easy to create digital content. In order to make the most of your marketing efforts, you need an analytics account.
Start by going to tiktok.com and clicking on “Create an account.” Enter your email address and password, then click “Continue” at the bottom of the page. You’ll be directed to a sign-in confirmation screen.
You’ll then need to confirm your email address by clicking on the link sent from Tiktok’s email address. Once you’ve confirmed your email, you’re all set!From here, you can upload your first campaign and start tracking performance data for it and other campaigns as well.
Importing data from other platforms
One of the first steps to get started with analytics is to import data from other sources. For example, if you’re analyzing your customer lifetime value, you might want to import customer behavior data or customer journey maps from your website.
Making your first report.
Once you’ve set up the analytics tool, it’s time to make your first report!
First, make sure you have all of your data in the proper place. The analytics tool will only be able to analyze what has been provided. For example, if you’re using a website that integrates with Google Analytics, then make sure all of your campaign data is entered into those fields.
Then, choose the type of analysis you want to run. Are you looking for more information about your campaigns? Then marketing analytics are for you!
Next, choose what metrics and dimensions you would like to look at. This will give you a broad overview of how your business is performing overall and where there are opportunities for improvement.
Finally, choose which time period and which metrics/dimensions would be most valuable for your needs. This will help narrow down the types of reports that can be created from the data collected by the analytics software.
Conclusion
Now that you know a little more about the process of how to get to analytics on Tiktok, it’s time to start playing with the data. Try creating a report that shows what your app is doing. If you’re feeling a little lost, check out our article on how to make a report in Analytics.
